HSLWeekly Insight

No. 1 · Friday 13 November 2026

Customers and data

The data treats a 66-year-old and a 96-year-old as the same customer

Most of the research we rely on stops at “65 and over”. Split that box and two different customers appear.

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  1. 113 Nov 2026The data treats a 66-year-old and a 96-year-old as the same customerMost research stops at “65 and over”. Split the box and two different customers appear.Read →